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View full details of the shortlisted case studies, their creative and a short summary of the campaign. The winners of the IPA Effectiveness Awards 2022 will be announced at a black-tie gala ceremony at the Hilton Park Lane on Monday 10 October, marking the start of EffWorks Global 2022. Congratulations again to everyone on this year’s shortlist." "These case studies will provide invaluable learning for our industry and form the backbone of future research into marketing best practice for years to come through the IPA Effectiveness Databank and EffWorks. Harjot Singh, Convenor of Judges for the 2022 IPA Effectiveness Awards and Global Chief Strategy Officer at McCann The IPA Effectiveness Awards represent the best of the best globally, and in order to make the shortlist, every action must clearly demonstrate its impact as it relates to contributing and delivering value and driving measurable results for the client. Our Global Industry, Technical and Client judging panels have all been incredibly impressed with the breadth and quality of entries across the board and in particularly the innovative ways in which brands and agencies from all over the world responded to the challenges of the pandemic. This year’s IPA Effectiveness Awards feature new special prizes for cases that demonstrate their wider positive impact and ability to drive behavioural change and new Global Market, Regional Market, Single Market and Not-For-Profit categories.Ĭommenting on the shortlist, Harjot Singh, Convenor of Judges for the 2022 IPA Effectiveness Awards and Global Chief Strategy Officer at McCann said: "Congratulations to everyone that has made the 2022 IPA Effectiveness Awards shortlist.
The most represented sector is Food and Drink with 10 case studies, followed by Retail with four.Īdam&eveDDB are the most shortlisted individual agency with four nominations, followed by Bartle Bogle Hegarty, Manning Gottlieb OMD, McCann Manchester, Mother, UM Manchester and VCCP who are all shortlisted twice. The shortlist includes entries from five countries, four not-for-profit case studies, and three multi-market campaigns, while 10 are joint entries. View full details of the shortlisted case studies
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